Sustainability is a journey
You want it. We make it.
Each Loony Legs product is made on-demand, which means once you place the order, we start creating it.
It will take a few more days for you to get it (see delivery times here). And we'll admit it's not the "next day delivery" so common in the fashion world. But making each order on-demand allows us to avoid overproduction.
In fact, around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.
Instead, we only produce products that our customers actually want and we don't throw our leftover stock into landfills.
No stains in the environment.
Our printers use almost zero waste water and use much less energy, lowering the carbon footprint of each piece of our sustainable sportswear.
The inks we use arewater-based NeoPigment™, absolutely free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-toxic for people and completely biodegradable.
At the end of the production process, we take care to dispose of any left-over ink according to the ink supplier guidelines, so we’re not harming the environment.
Offsetting our impact.
We're aware that any kind of production has an impact on the environment and contributes toward harmful greenhouse gas emissions.
That's why we are constantly looking for ways to minimise our impact through the use of sustainable practices.
For our shipping we are reducing plastic waste by switching to 100% plastic free packaging using biodegradable mailers made of corn starch that can be re-used or composted at home.
Plus, for each order we receive we Plant a tree in reforestation projects around the world in partnership with Tree-Nation.
A fair trade business.
Our products are not produced in third world countries. Instead, for Europe they are manufactured either in Latvia or Spain, while for the US and Canada they are made either in North Carolina or Mexico.
All of our manufacturers adhere to proper labor laws and requirements on modern slavery in fair trade certified factories.
Plus, all our suppliers are required to sign an Anti-Slavery or Forced Labour Certificate acknowledging that they will follow all necessary laws in coordination with ethical labor practices that prohibit slavery and human trafficking.
We're fully committed to being a sustainable activewear brand, which is why our commitment to sustainability runs deeper than just the materials in our sustainable yoga clothes.