Our Story

founder portrait


Hi, this Valentina

I've been living in London for almost a decade and during summer 2020, in the midst of the pandemic and at the height of my pregnancy, I decided to found Loony Legs.

Why another leggings brand?

I had just started practising yoga and I was looking for some colourful leggings to brighten up my days and help me go through that challenging year.

But after a long search I couldn't find anything that really inspired me. Everything felt already seen and quite predictable.

So with the help of my husband (he does the marketing stuff) and a small team of female creatives, I decided to create my own brand of funky leggings.

One thing was clear since the beginning: we wanted Loony Legs to be as fun as sustainable.

That's why our leggings are custom made (which avoids over-production and waste); we only use water-based inks free from harmful chemicals; and for every order we receive we plant a tree in reforestation areas all over the world.

Our journey to sustainability has only just begun and we want to do much more. But in the meantime, I wanted to personally thank you for visiting our website.

In just over a year we created never-seen-before leggings, we built an incredible community and hopefully we brought some joy and fun to yoga and gym lovers all around the world.

If you have any question or want to know more about us, feel free to reach out to me at

Until then, happy yoga 🤸‍♀️

Valentina signature 




Sold Out